Elevé Esthetics

Stuck Halfway Through Her Own Website

Dina Abril runs Elevé Esthetics, a results-driven skincare studio. She had started building her own site and then stalled, which is where a lot of small business owners end up. The part that finally stopped her was Booksy: she could not get her booking schedule to work inside the site, and booking is the whole point. A skincare studio whose visitors cannot book is a brochure.

Site builders promise that anyone can do this. They leave out that finishing a site is a different job from starting one, and that it is not the job she gets paid for.

A Site That Books and Sells While She Works

We rebuilt it as an Astro site, so it loads fast and stays that way, and put Booksy on the page so clients book appointments without leaving it.

Live at eleveyourday.com.

Three things then had to keep working without us:

The blog runs on a CMS Dina uses herself. She writes and publishes a post from her browser, with no developer in the loop and no invoice for a paragraph change.

The shop is powered by Printify, so she sells branded merch with nothing to buy up front, no boxes in the studio, and no orders to pack.

Her Google Reviews pull onto the site on their own, so the newest ones appear without anyone remembering to copy them across.

The Brand and the Sign

The identity came first: a lotus mark and script wordmark that reads as calm rather than clinical, which is what the studio is selling.

That same mark became a physical sign for the studio, modeled in CAD as layered geometry with the script raised off a lotus form, then printed.

One mark, drawn once, working on a storefront and on a sign.

Your Site Could Be Next

If you have a half-finished site and a booking tool that will not cooperate, that is a normal place to be stuck and a quick one to get out of. Our web design packages have a tier for every option, and we also handle the brand and the printed pieces it ends up on. Take a look at our other work, then start your project.